Think you know how some of the world's most influential organisations view themselves?
The statements below are all taken from the websites of some of the most well known commercial organisations in the world today. Let's see how well they have communicated with you, and also how well you speak the language of corporate branding.
Select your answer from the alternatives underneath each statement: get it right and you'll be taken to the relevant website. Get it wrong, and you'll be returned to the top of this blog.
OK, there's an easy way to cheat, but I'm trusting you all to be legal, decent, truthful and honest!
Good luck!
1. A dynamic, international provider of beer and beverage brands, bringing people together and adding to the enjoyment of life
Carlsberg
Heineken
Guinness
2. Our mission is:
To refresh the world
To inspire moments of optimism
To create value and make a difference
Pepsi
Coca-Cola
Typhoo Tea
3. Our vision is to be the prime driver in an all-communicating world.
Motorola
Ericsson
Nokia
4. Our vision is to become the world's leading company for automotive products and services.
Ford
Honda
Toyota
5. Our vision is to build total brand value by innovating to deliver consumer value by innovating to deliver consumer value and customer leadership faster, better and more completely than our competition.
Duracell
Gillette
Dulux Paints
6. Our mission is to organise the world's information and make it universally accessible and useful.
Yahoo
Google
Wikipedia
7. Our vision, quite simply, is to be "the world's premier food company, offering nutritious, superior tasting foods to people everywhere"
Heinz
Kraft Foods
Nestle
8. We will clothe the world
Wrangler Jeans
Levi Strauss
Gap
9. We work to help people and businesses throughout the world realise their potential. This is our mission. Everything we do reflects this mission, and the values that make it possible.
Microsoft
Google
Oracle
10. Our mission: to inspire and nurture the human spirit: one person, one cup, and one neighbourhood at a time
Nescafe
Costa Coffee
Starbucks
11. We believe in making a difference. In our customers' eyes, we stand for value for money, quality, innovation, fun and a sense of competitive challenge
Marks and Spencer
Apple
Virgin
12. Our culture is very much in evidence helping to attract and retain the best employees and clients. Our commitment to our clients, teamwork, integrity, professional excellence and entrepreneurial spirit has its beginnings in 1869 with our founder.
Goldman Sachs
Anheuser-Busch Beer
Levi Strauss
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Well that was a complete disaster!!! Bottom of the class for me. Extra tuition required!!!
ReplyDeleteEBTG
Hi Graham,
ReplyDeleteYou've got a new fan/reader in me. I thought I would do so much better at this, but I was wrong. Interesting how some major brands describe themselves. Love the post and looking forward to future reading here.