Saturday, 30 October 2010

The Perfect Blog. So perfect that you're not going to read it.

If you're reading this it means I have failed.

The reason why you're not going to read this blog is because it breaks a significant number of the golden rules of blogging.

It doesn't have a number in the title - it's not called Seven Tips To Guarantee Interview Success, or The Six Secrets of Effective Leadership, for example. So the fact that it hasn't got such a snappy title means that you're unlikely to be reading this right now. Or perhaps you're not the run-of-the-mill blog reader and are not therefore drawn in by such simplistic techniques of attracting attention. You may even be quite sophisticated.

It also has more than 60 characters in the title. And more than 10 words. So it breaks all the rules. That's why you're not reading it.

Even those readers that found their way here by accident will be slowly drifting away. In fact 25% of them will have given up by the time that they got to the word "attracting" (highlighted in yellow above) because apparently that's the number of people that call it a day if the article has more than 100 words. So you may have read the first few lines, but you're certainly not reading this, are you? Even if you are, you'll probably be one of the 40% who will have given up by the time that they get to the 300th word in the article (it's the word "perfect", highlighted in green below)

More significantly, the reason why you're not reading this is because you can't be bothered to persevere, and check out the truth of what I'm saying. I could have made all these facts up.

Just like I made up all of the facts of the previous article entitled New research highlights the perfect CV! That's the article that was Facebooked, forwarded, and tweeted by a significant number of people over the course of this weekend, but hardly anyone at all bothered to check out the link in the item which revealed the article to be a fraud.

Which only goes to show that although the fact that you're reading this now demonstrates this experiment in contrariness to be a failure, it also demonstrates that in the vast majority of cases people foolishly take much of what they read on the web at face value, and don't bother to examine the evidence behind it.

Unlike you of course.

But then you're not reading this, are you?


  1. Graham,

    Great blog article. I think maybe we all (that would be 100%) sometimes need to review and consider what we're writing and the aim of the article in the first place.

    The development of Facebook, Twitter, LinkedIn has certainly born more experts in various fields and I wonder how much value it actually adds when not referenced correctly. Maybe we should all take lead from Yahoo Answers where it states where and how you know said facts!

  2. I didn't read this post, but it's absolutely true :)